QUESTION: If you were to have 300 new leads come into your sales system/funnel, would you be 100% confident it would sell for you by bringing in the exact numbers you’re desiring?
If not, then you need a forever funnel. Introducing the Forever Funnel Method ™️.
THE FOREVER FUNNEL™️ METHOD
Different from a normal sales funnel builder/fixer that focuses just on the materials itself and the tech parts.
When your sales funnel is a living breathing thing. It’s a part of your business that you desire to work like a well oiled machine.
A sales system is everything the buyer comes into contact with from the first impression all the way to the sale. Like a swiss watch, every piece needs to be reviewed and recalibrated to ensure it has the highest chance of success.
If one thing or more parts are off it creates compounding (and expensive) issues as it scales.
Phase 1: Discover
You’ve noticed the sales in your funnel have gone from steady to stagnant and when you look at your stats you can see that your people are interested but they’re not invested. Which leaves you frustrated that you’re capping your impact and your potential profit.
In this step, we look at your entire funnel including your funnel vehicle and supporting assets to diagnose the exact profit and impact leaks that are causing you to leave potential leads and lives on the table. Or if you’re in the beginning to middle stages of funnel creation will begin by uncovering the most aligned & lucrative funnel flow for your offer based on your expertise, your audience, and your vision for this is in the Sales Conversion Audit.
After this step, you will have a clear, concise, and actionable roadmap to confidently address the leaks that will amplify your profit and impact your path to your higher sales.
PHASE 2: FORMULATE
You’ve noticed a drop in your funnel’s average CTR, watch rate and overall conversion rate. You know the copy you created for this funnel over a year ago has worked but after seeing more DM’s come in about leads on the fence or asking if this program is right for them even after reading the sales emails you wonder if something in the way this offer is being positioned and talked about in the funnel is still working to convert like hotcakes as it used to.
In this step, we do a deep dive into your ideal customer’s internal world both mental and emotional in regards to their purchase decisions. Using that as a compass to flesh out offer USP(s) to have it become near competition-proof and sales copy angles that dictate the themes of how the copy on the pages, emails, and even sales vehicles will be positioned in the funnel.
Walking away with a tangible, in-depth blueprint of your ICA’s buyer DNA (how they desire to be sold and marketed to) from the Profitable Product Positioning or Sales Page Sexification that creates an automatic increase in offer interest. Turning potential leads onto the path of becoming a lifetime buyer and brand advocate. With DM’s from new customers saying how the message inside your funnel spoke to them on such a deep level. Creating the greater conversion, greater reach and greater impact you’ve been desiring for this offer for so long.
Leaving you feeling renewed, excited and certain as you show up more strategically and powerfully in your funnel’s online presence to reignite results that scale you to new levels.
Hear more about this phase from Ellen or Alyssa.
*Note that Phase 1 & 2 are the only a la carte services.
Phase 3: Implement
We now move from high level to nano level with translating the sales message blueprint created from Phase 2 and the profit gaps we found in Phase 1 into actual funnel tech tasks and sales copy.
Including a VIP Implementation Day Danielle does to go through each line of your sales page, email, and any asset attached to the funnel and creates changes in the layout, copy or structure to ensure the highest chance of success with this funnel for months & years to come. Hear more about this from Erika.
Along with an execution plan split between CEO and Danielle tasks so that we're on track to hit the upcoming first launch timeline. Gives you peace of mind knowing you & the support team are being guided and we're moving to removing any gaps seen in previous weeks and solidify this funnel to be able to stand the test of time and tactics.
Phase 4: VALIDATE
Once all the changes have been made to every layer of the funnel and tested to check all back-end tech flow.
So that you can walk away with already new sales in hand and certainty knowing this funnel is now optimized for the highest conversion rate possible for your ICA and confident about any new leads coming in will have shortened the purchase time by 1/2 or more.
Phase 5: (Complete) Congruence
As the last funnel debrief call is made in Phase 4, this last phase is about conguence amongst ALL your current content and traffic mediums & platforms. I describe this like your Sales Funnel is the sun in it's own solar system. The biggest planet providing life to other planets revolving around it.
If the sun isn't addressed first, those planets would die out regardless. But since you worked on that first you can now zoom out to address the current pillars feeding into this funnel like your newsletter/email marketing, your podcast, ads, your social media content, etc. To have a conguent strategy across all types to ensure no matter the platform they are on, they are in the hottest stage of buyer awareness to your offer they can be when they enter your funnel.
Hear more about this from Alyssa.