A Sales Funnel Optimization Strategy That Doesn’t Start With “Add More Emails”
For Experienced Online Business Owners, Course Creators, &Â eCommerceÂ

Here’s the truth that'll save you months and $10,000:
Most funnels don’t need to be rebuilt.
They need to be read, presented, and understood easier by the customer.
A solid sales funnel optimization strategy starts by figuring out where potential customers stopped caring and clicking …then fixing just that.
Let's get you unstuck →Wait… What Is a Sales Funnel Anyway?
If you’re not sure what counts as your “funnel,” here’s a quick definition.
The parts that actually move someone from curious to clicking “buy”:Â

Your sales funnel usually includes…Â
- Â A lead magnet or email capture page (opt-in)
- An email sequence that comes after to sell your offer for you
- A sales page
- A checkout page
- Possibly a sales vehicle (like a webinar, workshop, challenge, or mini course)
More or less steps/pages/softwares depending on the price point and who you paid or watched to create the funnel strategy from.Â
Every funnel has a slightly different structure, but every funnel shares one truth:
If people are dropping off mid-way, it’s not about adding more stuff.
It’s about understanding where & why they lost interest.
 What I Do (And What I Don’t)
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I DON'T push you to write 16 more nurture emails.
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I DON'TÂ force you into a $25KÂ platform migrations.
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I DON'TÂ force you into sleazy marketing tactics that make your audience cringe.
Instead, I help you spot (and fix) the quiet parts of your funnel that are doing just enough to be invisible, but not enough to convert more customers.
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Audit your funnel using real behavior data (emails, Hotjar, sales stats, testimonials, “didn’t buy” responses)
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Sales page flow and refine your messaging/copy so it makes sense and is an easy yes to the person buying
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Email sequence adjustments based on what people are actually doingÂ
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Prioritize smart fixes that create a consistent conversion lift without burning it all down
I’ve supported OVER 200+ course creators, online business owners, and founders clean up underperforming funnels using a blend of behavior data, buyer psychology, and messaging / design clarity.
 I’m not just guessing, so you won’t be either.Â
What Does Sales Funnel Optimization Actually Involve?
Every funnel and offer is different, but here’s the general flow:

Review
 I start with the data: Hotjar/Heatmaps, emails, testimonials, competitor analysis, audience feedback, or even just your gut.
Worried this means tons of prep?  Don’t be. You’ll get a simple intake form that takes 15 minutes or less, no spreadsheets or searching for files.

Refine
 I send a strategic breakdown of where people are getting lost, confused, or unconvinced.
Along with section-by-section fixes for pages.

Polish or Rebuild
(if needed)
 Not everything needs to change. I’ll help you focus on what actually matters.
[IMPORTANT] Why Optimization > Isn't Always Rewriting

“I have worked with a few strategists before and this was MUCH better. We went WAY more in depth looking at my real buyer data and with my buyer personas. I felt like Danielle really focused on our success. The sales messages and profit angles were huge and I think we're really set up for success with this next launch.
I got a full review of my sales system as well as an in-depth analysis of my ideal customers and what they really want and need. I walked away feeling much more confident in my delivery! Definitely worth way more than I paid.
If you want to launch something new, get new leads or even just relaunch an existing program, this will help you because it's a full look at your entire sales system to optimize for conversions, not just one piece of the puzzle like you normally get.”
*Note: She also had a 2.5X Sales Increase & CTR Increase
- Alyssa Rimmer, Founder of Simply Quinoa
 Food Blogger + Content Creator
Done-For-You Sales Funnel Optimization Strategy Services
Full Done for You Sales Funnel Optimization Service Â
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You’re too close to your funnel. You know it.
So let me step in, audit it all, and help rebuild what’s not working, messaging, flow, and buyer journey included.
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Best for:Â
- You’ve launched successfully but want to scale with stronger conversions
- You want strategic fixes and help implementing them
- You’re ready for support across strategy, copy, layout, and decision flow
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Includes:Â
- Full funnel audit + messaging optimization
- Layout flow + buyer journey mapping
- Copy updates + design direction
- Full implementation support (collab with your team or mine)
- Launch prep, optimization, and funnel testing
Starting at $7500
Inquire Below To Talk Full Funnel ProjectsSales Funnel Audit
A top-to-bottom review of your funnel. From opt-in to emails to sales page.
You’ll walk away with strategic fixes you can implement fast (or hand off to your team).
Best for:Â
- A funnel that “kind of” works but feels bloated, outdated, or unclear
- You’ve launched multiple times but something’s still off
- You want data-backed insights and clear next steps
Includes:Â
- Email sequence audit
- Sales page and CTA flow review
- Messaging gaps and buyer hesitations
- Launch behavior insights (email + funnel data)
- Loom walkthrough + PDF strategy brief
Starting at $4900
INQUIRE BELOW FOR YOUR FUNNELWant to DIY It Instead?


“I haven't experienced anything like that before to having someone look at my entire funnel to determine what needs to be tweaked. The best part was the insight on the things that need to be fixed, and every part of the funnel was dissected and analyzed. Danielle audits your sales system and determines what are the leaks in the funnel that needs to be fixed in order to have a better sales conversion.Â
If you are struggling to have your funnel convert, this will help you because Danielle is an expert at what she does by providing a holistic approach in analyzing every part of your funnel to make sure it runs smoothly and what needs to be improved."
- Karin Wu
Wedding Planner
Want to Start with Step 1?
 Optimize the Page That Does the Most Work
Begin with Sales Page Optimization Â
So if you want to start fixing your funnel fast, start with your sales page.Â
Book a Sales Page Audit here
 Is This Sales Funnel Optimization Strategy Right for You?
  This is for you if:Â

- You’ve launched more than once, but it still doesn’t feel like it’s “clicking.”
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You’ve got decent open rates, but not many people aren’t clicking or buying

-  You think your offer’s strong, but it’s still not converting
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You’ve rewritten your sales page more than twice and still don’t feel confidentÂ
You’re so close to higher conversions, but “so close” doesn’t sell.
I take on a limited number of clients each month for high-impact funnel optimization. Fill out this quick inquiry form and I’ll review your info personally.
Sales Funnel Optimization Strategy Services
Frequently Asked Questions