Conversion Rate Optimization for Sales Funnels, Launches & Organizations
Helping Almost-Buyers
Become Actual Customers — Faster.
I decode what your non-buyers are telling you so you know exactly what’s blocking the sale & how to fix it.
Backed by behavior data. Easier sales start with a better understanding.
You’ve Done Everything “Right”
✓ Created an offer that customers rave about
✓ Written (or hired) professional copy
✓ Invested in quality pages and design
But now you’re driving more traffic—through ads, partnerships, or organic—and watching qualified people land on your page, read most of it, and then… just leave.
So why aren’t more people buying?
You already have the data.
Dozens of testimonials, “why didn’t you buy” survey responses, email engagement metrics, maybe even heatmaps.
But HAVING the data and knowing HOW to use it to increase sales are two completely different things.
Most only look at surface metrics like open rates, click rates, and conversion percentages.
Those numbers tell you what happened, but not why it happened or how to fix it.
“Working with Danielle was pure magic. She saw the heart of my program and put it into words I didn’t know I needed and it helped drive a $150K CAD | $120K launch. Worth every penny and then some.”
– Nina C. | She Knows SEO
“Danielle took the ‘soupy mess’ of customer data I’d been collecting and turned it into 25 pages of strategic directions.
I broke a 10-month sales plateau and made 3.3X ROI in the first month of implementing just 40% of her recommendations. “
– Nadalie B. | Your Pin Coach
“I sold more courses than I had since first launching it! It is hard to put a price on the 100+ hours Danielle saved me!
I would recommend Danielle to anyone looking to scale their online presence.”
– Pryor R. | Orton Gillingham Mama
Think of it like your car’s check engine light:
The dashboard tells you there’s a problem.
But you need the diagnostic tool to reveal the exact issue and how to fix it.
That’s what I do with your sales data.
I analyze what your almost-buyers actually do:
⊛ Where they spend time on your pages (and where they bail)
⊛ What objections show up in their “why didn’t you buy” responses
⊛ Which parts of the copy resonate vs. fall flat
Then I decode what that behavior means and give you specific line-by-line fixes.
Helped course creators add $400K+ to funnels & launches and helped organizational clients see results like a 5% bounce rate drop, 150% increase in session time, and 6 demos generated in under a week from a single landing page audit.
This work has been able to…
This data is generated from multiple clients; results can vary depending on the individual – there is no guarantee of specific results.
This work is not a fit for luxury goods/furniture or in-person service businesses (i.e. HVAC, carpenters, etc.)
Hey, I’m Danielle
The Sales Data Scientist Businesses Keep On Speed Dial
a.k.a the person who figures out why your almost-buyers ghost at checkout
I’m the one digging through heatmaps at midnight. Reading hundreds of “why didn’t you buy” responses to find the one objection everyone else missed. Watching session recordings frame-by-frame to see exactly where people hesitate.
After building a 6-figure ads & funnel agency, my drive for productivity led to burnout and a year-long health crisis. Chronic fatigue, brain fog that made thinking feel impossible. I tried everything—breathwork, FODMAP protocols, unconventional healing methods—to get my life back.
Now, 90% healed, I realized something: I didn’t actually like running ads. I loved the detective work. Finding what was hidden and turning it into specific, actionable fixes, not another PDF that sits in your downloads folder forever.
When I’m not analyzing conversion data?
On a day trip, checking off another of California’s redwood state parks, watching the newest time-travel movie.
Here’s Who I Work With
(two types of businesses, same outcome)
- Course creators, coaches, and membership-based businesses who’ve built something that genuinely helps people, not just extracts money from them. You care about your students’ transformations, not just your conversion rates. You want better sales without feeling gross about how you got them.
- And organizations, agencies, and healthcare businesses that need to understand why qualified people aren’t converting while finding out how to get existing customers to actually use, stay, and spend more.
If that’s you, and you’re tired of guessing why your proven offers aren’t selling the way they should, I’ll tell you exactly what your data is trying to say on what’s blocking the sale and how to fix it.
‘They Almost Bought’ Identifier
[FREE QUIZ]
Find out what’s ACTUALLY stopping your ‘almost customers’ in under 90 seconds.
Built from 50+ funnel audits and 1,000+ buyer feedback responses identifies which of the 5 sales behavior patterns is most likely affecting your conversions, so you know what to investigate next.
Get access by adding your email below to be redirected to quiz page!