"Why did my last launch convert at 1.8% when the one before hit 3.2%?"
"My email click rate is solid—so why aren't clicks turning into sales?"
"Our CPL is good, so why don't people buy once they join the lead magnet?"
"I added a low-ticket offer to increase sales, but no one buys it either."
"The webinar that used to convert consistently now loses people after 20 minutes."
Something shifted…
but you can't figure out what.
So you tested new headlines, played with pricing, added more social proof, threw money at better traffic sources.
None of it stuck. Because you were guessing.
And guessing is expensive...
In time, money, and the slow erosion of confidence that maybe you just don't know how to do this anymore.
(You do. You're just looking in the wrong place.)
You don't need more traffic, another copy rework, or a new offer.
You need to know how your buyers are actually making decisions and why your non-buyers are hesitating so your next launch or funnel can meet them there.
The answer isn't more traffic...
...it's Sales Behavior Analysis that reveals the specific disconnects (and prioritized fixes).
SAID METHOD SECTION
HOW THIS WORKS: THE SAID METHOD™
The 4-step process that turns your data into specific fixes
S — SIGNALS (Sales Data Collection)
You send me your heatmaps, "why didn't you buy" surveys, email engagement, and testimonials.
I comb through 100+ data points.
I'll tell you exactly what I need based on your service level. You get back to running your business while I analyze.
A — ANALYSIS (Pattern Detection)
I find what your prospects are actually doing vs. what you think they're doing from the hesitation points, messaging gaps, and hidden objections everyone else is missing.
I — INSIGHTS (Translation)
I translate patterns into clear answers: "Here's what's happening, why it matters, and what to prioritize changing."
You get actionable insights, not spreadsheets.
D — DEBRIEF (Action Plan)
You get a comprehensive report with prioritized recommendations.
Depending on your service level, this includes either a detailed walkthrough video or a live recorded strategy call.
All three services use this method at different levels of depth and turnaround time.
Who this works for
- Course creators, membership-site owners, and coaches with proven offers who need to understand why conversions have plateaued or declined so you can make data-backed decisions instead of wondering what to change.
- Marketing agencies and teams who need expert behavioral analysis for their clients.
I'm the person your ads team, copywriter or launch manager calls when traffic is good but conversions aren't matching expectations.
The analysis you get can be handed directly to your copywriter, designer, or team to implement.
Whether you're running your own launches or managing client campaigns, you'll get sales behavior insights you can't get anywhere else to inform what to do next when you’ve tried everything else.
Nina, Course Creator of She Knows SEo
"Working with Danielle was pure magic. I couldn’t put it off anymore. My launch was coming up, and your Instagram and YouTube content showed how much you really know conversion.
She didn't just position my offer—she saw the heart of my program and put it into words I didn't know I needed. When you sent something, I cried a little. I felt like someone was finally capturing how special my program was. I felt so confident sharing it, and it helped drive a $150K CAD launch. Worth every penny and then some."
Choose Your Level of Analysis
Three ways to discover why your best prospects aren't buying
I take a limited number of analysis projects each month to ensure every client gets the attention their data deserves.
Pre-Call: BuyerSight™ Pre-Audit
Before we meet, I analyze 100+ data points from your real audience:
- Scroll maps, click behavior, and bounce patterns (via Hotjar or available tools)
- Testimonials, survey responses, past emails & launch materials
- Design hierarchy + trust flow using visual conversion psychology
This is where we uncover what your buyers are actually seeing and what they’re missing. Because pages with clear messaging and a strong visual hierarchy see up to 23% higher conversion rates.
(Stat credit: Jeremy Mac)
Live Strategy Session (45 mins) we’ll walk through:
- The exact points where buyers pause, skim, or hesitate
- Where trust is leaking visually, even if your copy is solid
- What to tweak (and what to leave alone) to convert more people, faster
Past clients have changed one section after our session and saw a new sale the same day.
Post Session Delivery:
Post-Audit Fix Map + Mockups
You’ll walk away with:
- A section-by-section Fix Map (+ high priority 4–8 conversion-blocking areas) No vague “maybe move this up” feedback.
- Custom starter mockup & graphic ideas to drop into Canva or pass to a designer
- A full session recording, so you don’t need to scramble for notes
- 14 days of follow-up support via email for “wait—what about…” questions
Another client moved their CTA and tweaked the text to see a 42% jump in checkout clicks. (show an image of a smple mockup next to this with doc)
Investment: $1300
(contact me if you’d like to do 2 equal payments of $700)
Get buyer-backed, visually-driven recommendations that you can actually use this month by knowing your buyers are doing so you can turn skims into scrolls, and scrolls into sales.
This offer does NOT include implementation.
If you’re interested in a done-for-you version, check out my DFY Sales Page Optimization Service!
Only 2 spots available each month! Leave with actionable fixes to stop circling for another 2 months.
Book your Conversion Design AuditAnother digital educator had launched her signature program 15+ times. She'd invested in copywriters, designers, and video editors but conversions stayed flat.
Her frustration: "Emails, sales page copy, etc… literally zero impact. HA."
What I Found: Through analysis of 800+ pieces of audience feedback and 100+ testimonials, I identified the core disconnect: Her audience wasn't questioning whether the method worked they were questioning whether they could implement it successfully.
Every piece of social proof emphasized her expertise. Nothing addressed their self-doubt.
The Strategic Shift: Instead of leading with credentials, we repositioned around capability-building. Testimonials shifted from "she's amazing" to "I did this successfully." Benefit framing moved from "what you'll learn" to "what you'll be able to do."
Her Response: "You pointed out obvious and not-so-obvious changes that make the page actually more inviting to my audience. You are undercharging. I just feel awesome that we have concrete changes that will impact ROI and our launch." - Meagan
Why This Pays for Itself
This Isn’t Just a Fix → It’s a Revenue Lever
Your sales page isn’t a static brochure. It’s a living asset.
One strategic shift? It compounds. Across launches, seasons, and price points.
This audit isn’t about working harder. Or driving more traffic.
It’s about making sure your sales page finally pulls its weight.
And when it does?
That’s revenue you get to reclaim month after month.
If ONE change from this session makes you just one extra sale per month (or 3 depending on your offer's price point), this more than pays for itself.
And for most clients it’s not just one extra sale...
It’s better conversions, higher revenue, and a sales page that keeps working long after our call.
This isn’t a fluffy “review” or random conversion tips you could Google.
It’s a hyper-targeted, data-backed plan to make your sales page work for you so you can stop wondering why people aren’t buying.
Ready to turn your “pretty good” sales page into a consistent closer?
Book Your Sales Page Conversion Design Audit
Sales Behavior Conversion Analysis
FAQs – Because I Know You’re Wondering
How do I know this will work for my specific niche/offer?
How is this different from hiring a copywriter or ads team to do a funnel / sales page audit?
How many projects do you take per month?
Do I need to have certain tools installed (like heatmaps)?
Do you implement the changes for me?
What if you don't find anything significant?
Still have questions? Contact me here.
Ready to Find Out What's Actually Wrong?
Your prospects are already telling you why they're not buying.
You just need someone who knows how to read the signals.
CHOOSE YOUR ANALYSIS