"Why did my last launch convert at 1.8% when the one before hit 3.2%?"
"My email click rate is solid—so why aren't clicks turning into sales?"
"Our CPL is good, so why don't people buy once they join the lead magnet?"
"I added a low-ticket offer to increase sales, but no one buys it either."
"The webinar that used to convert consistently now loses people after 20 minutes."
Something shifted…
but you can't figure out what.
So you tested new headlines, played with pricing, added more social proof, threw money at better traffic sources.
None of it stuck. Because you were guessing.
And guessing is expensive...
In time, money, and the slow erosion of confidence that maybe you just don't know how to do this anymore.
(You do. You're just looking in the wrong place.)
And those assumptions cost even MORE the bigger your audience gets.
You don't need more traffic, another copy rework, or a new offer.
You need to know how your buyers are actually making decisions and why your non-buyers are hesitating so your next launch or funnel can meet them there.
HOW THIS WORKS:
THE SAID METHOD©
The 4-step process that turns behavioral data into strategic direction
Unlike typical funnel audits that only look at surface metrics (traffic, conversion rates, email open rates),
I analyze the behavioral data 99% of teams never touch—to find out why your interested people aren't buying, not just that they're not buying.
S — SIGNALS
(Sales Behavioral Data Collection)
- You send me your "why didn't you buy" responses, testimonials, course/program content, heat-maps, sales page/emails, and DM conversations from not yet customers. I'll tell you exactly what I need based on your service level.
Most stop at Google Analytics or conversion rate. I'm looking at the sales behavioral signals hidden in data you already have but don't know how or have time to decode.
A — ANALYSIS
(Pattern Detection)
- I find what your prospects are actually doing vs. what you think they're doing from the hesitation points, messaging gaps, and hidden objections everyone else is missing.
- To see what your course actually delivers vs. what your sales page promises. What buyers loved vs. what non-buyers needed to hear. The unique value buried in your content that isn't making it to your marketing.
I — INSIGHTS
(Strategic Translation)
- I translate patterns into clear answers: "Here's what's happening, why it matters, and what to prioritize changing."
- You get actionable insights, not spreadsheets.
Example: Instead of "your conversion rate is 2.3%," you get: "Your course content shows you solve X problem in a unique way that none of your competitors mention, but your sales page doesn't surface this anywhere. Meanwhile, 40% of non-buyers said they weren't sure if this would work for their situation which is exactly what that unique approach addresses. That disconnect is costing you sales and here's how to better present it."
D — DEBRIEF
(Implementation Action Plan)
- You get a comprehensive report with prioritized recommendations with everything ready to hand to your copywriter, designer, or team with exact direction on what to change and why. (Implementation support is an option for those without a team can be discussed separately post-analysis)
Depending on your service level, this includes either a detailed walkthrough video or a live recorded strategy call.
All three services use this method at different levels of depth and turnaround time.
Who this works for
- Course creators, membership-site owners, and coaches with proven offers who need to understand why conversions have plateaued or declined so you can make data-backed decisions instead of wondering what to change.
- Marketing agencies and teams who need expert behavioral analysis for their clients.
I'm the person your ads team, copywriter or launch manager calls when traffic is good but conversions aren't matching expectations.
The analysis you get can be handed directly to your copywriter, designer, or team to implement.
Whether you're running your own launches or managing client campaigns, you'll get sales behavior insights you can't get anywhere else to inform what to do next when you’ve tried everything else to increase conversions.
Nina Clapperton, She Knows SEO
"Working with Danielle was pure magic. I couldn’t put it off anymore. My launch was coming up, and your Instagram and YouTube content showed how much you really know conversion.
She didn't just help my offer sell more, she saw the heart of my program and put it into words I didn't know I needed. When you sent something, I cried a little. I felt like someone was finally capturing how special my program was. I felt so confident sharing it, and it helped drive a $150K CAD launch. Worth every penny and then some."
Choose Your Level of Analysis
3 ways to discover why your best prospects aren't buying
I take a limited number of analysis projects each month to ensure every client gets the attention their data deserves.
The Full Picture
The Sales Disconnect Analysis
[MOST POPULAR]
Forensic-level analysis of why your interested leads aren't buying even when they should be.
Perfect for: Course creators with 2+ launches experiencing plateaus or declines who need deep strategic insights
How It Works:
I analyze behavioral data across your entire buyer journey to find the disconnects everyone else misses.
But I don't just tell you what's wrong. I translate what your prospects are telling you (through their behavior, hesitation patterns, and objection language) into clear strategic direction: what's broken, why it matters, and what to fix.
What You'll Actually Get:
- 20+ page analysis revealing the core disconnects costing you sales
- Course content audit surfacing hidden selling points
- Buyer vs. non-buyer behavior pattern analysis
- Implementation roadmap with prioritized fixes
- 60-minute recorded strategy call
Timeline: 2-3 weeks from data collection to final debrief
Starting at $2500
"Worth every penny and then some."
— Nina, Course Creator did analysis + implementation
“Not-Your-Average Audit”
Funnel Diagnostic
Data-driven diagnosis of exactly where your ready-to-buy prospects are falling off
Perfect for: Ad agencies, marketing agencies, copywriters or launch managers needing client deliverables OR those wanting a focused funnel review.
How It Works:
I analyze only your funnel behavioral data (heatmaps, exit surveys, conversion points) to identify the specific leaks where ready-to-buy prospects are falling off.
This is faster than the full Sales Disconnect Analysis because it's laser-focused on funnel performance.
What You'll Actually Get:
- 8-12 page PDF report with visual insights
- Leak identification with priority ranking
- Data-driven recommendations with implementation ratings
- Can be presented directly to clients/team, no call required
Timeline: 5-7 business days from receiving your data
Perfect for Agency Partners:
This deliverable is designed to be something you can present directly to clients. It's professional, comprehensive, and gives them clear next steps.
Investment: $1250
"We changed a few funnel positioning details based on Danielle's help, and my conversion rate jumped from 4.9% to 9%. I now have a funnel match the value of my offer."
— Pryor Rayburn, Orton Gillingham Educator
Why Didn't They Buy Snapshot
Turn your launch disappointments into your next launch advantages
This is rapid-fire analysis of JUST your hesitation language aka objection data. It's like getting the "highlight reel" of what went wrong so you can fix it fast.
How It Works:
Send me your "why didn't you buy" responses, DMs from interested non-buyers, and any other objection data from your recent launch (up to 100 responses). I'll identify the top patterns and give you specific fixes for next time.
What You'll Actually Get:
- Pattern analysis of up to 100 objection responses
- Top objections ranked by frequency
- Specific copy/positioning fixes
- 10-15 minute Loom walkthrough
- 2-4 day turnaround
Timeline: 2-4 business days from receiving your data
Investment: $495
Why This Is Perfect for Post-Launch or Ad Spend:
When a launch doesn't go as planned, you're usually too close to see the patterns clearly. I quickly spot what your prospects are really telling you and translate it into actionable fixes.
Not Sure Which Service Is Right for Your Business?
Still not sure?
Book a free consult and we'll figure out which analysis makes sense for your situation.
FAQs – Because I Know You’re Wondering
How do I know this will work for my specific niche/offer?
How is this different from hiring a copywriter or ads team to do a funnel / sales page audit?
How many projects do you take per month?
Do I need to have certain tools installed (like heatmaps)?
Do you implement the changes for me?
What if you don't find anything significant?
How do I know if this is right for me?
How far in advance should I book?
Ready to Find Out What's Actually Wrong?
Your prospects are already telling you why they're not buying.
You just need someone who knows how to read the signals.
CHOOSE YOUR ANALYSIS